There’s a lot of fake authenticity out there. Before you sign a deal, spend a dime, or reply to an email, check for humanness.
Perfection is never authentic. If something sounds too good to be true, it probably is. If an “opportunity” feels like the lottery, it probably is. If someone doesn’t begin a real conversation with you, they’re probably a robot, or worse, robotic in their ways.
That being said, there’s a lot of people doing good things. There’s a lot of great opportunities that are disguised by simple websites, business cards, and shy smiles. If you’re ever unsure about an opportunity, arm yourself with “real questions” that evoke real responses. If you don’t get a real response, intelligent reply, or track record to boot, don’t be fooled.
Find the right people and stay close. Surround yourself with better input, and you’ll get better output. Stay keen towards the real opportunities and develop your gut. Less time wasted is more time used for growth. Keep writing!
Founder, Columbus Songwriters Association